"As with the other licensed character magnets of late, the minifigures are NOT removable from the magnet backplate. The past minifigure magnet sets allowed for the minifigure to be removed from the small brick stand. However, these new minifgures are physically bolted to the magnet, and are not able to be removed for seperate play. The minifgures themselves are high quality, as with normal minifigures, but you truly are just getting a magnet. So, be warned, if you're looking for a cheap option to collect minifgures these are not it."
"As others have said, the minifigure itself is not removable from the magnet. The old magnet sets from a while ago could be removed, but not these. They literally are magnets and nothing else. I had heard there was an agreement that they couldn't sell the figures on their own outside of a set, hence them being true magnets now. Anyways...for a magnet, it's cool, but that's it. It won't serve as a minifigure on its own."
"The mini figure is nice, but it can not be removed from the back plate. Basically, the whole circle background is the magnet part that the figure is attached to. It can not be easily removed. So, you have the mini figure attached to a big cardboard background. It can't easily be used as a regular mini figure. The other magnet sets were better if you just wanted a mini figure."