"I was very surprised to see this product on shop.lego.com. The education series are not on this site, but the Serious Play series are. Maybe you are trying to reach a different demographic - adult fans that are employed in team building, large companies, managers, etc. that are looking for a Lego way to team build and teach process. I can see that.
This is not something that would be purchased by a parent for their child or maybe even by AFOL individuals, but I love the Serious Play concept and am excited to see them offered on this site. I am sharing this info with an AFOL that is responsbile for my company's training."