"I really like waking up to this alarm clock. I appreciate the finer details that a true LEGO product has - like the light dimming after you've seen what time it is. The alarm is nice if you are a light or heavy sleeper, it has a 'progressive' beeping that changes the longer it goes off. I received it as a gift for my birthday last year and love it. I'd buy it for any LEGO fan or even someone who just wants a fun artistic alarm clock :)"