"Probably because of licensing issues, but the price per piece is high. Way past the usual 10 cents per piece. But even with that I think it misses the mark in several areas:
-No snow monster figure or build. -No Kristoff mini. -Doesn't feel 'cold' or 'icy' and there are spring flowers/plants and colors that simply don't fit the theme. -It's physically rather small, even for the price. -Would have preferred minifigs to minidolls. Not a fan of them. they are much less posable (legs are a single piece, can't sit on studs, etc)
It will probably sell well because it's Frozen, but honestly, I think they could have done SO much more with this set."
"The gold bricks are very hard to come by, and yes, not every brick is gold (some are desert-tan color, some are clear yellow), but a lot of them are. They make nice ornaments for the tree, or you can take out the bricks and build your own creation to put inside the clear ball. They sell fast every year for a reason."
"Like many people here, I'm a huge LOTR and LEGO fan. But I have to say, while the set is interesting with good mini-figures and some fun play aspects -- there's not that much to it to justify the steep $80 price tag. The set is quite small once you put it together, and I would have MUCH preferred that LEGO actually print the ink on the bricks (like they used to do more often) then have something like 30-35 stickers to deal with. Nice set, but $50 would have been a better price point, especially since they cut corners by using stickers instead of properly printing designs onto the bricks."