"My daughter is 2 and she is beginning to learn her alphabet.... So I thought this would be a great starter kit for her as she can play and learn at the same time. LEGO does provides a poster with all the letters for matching ability, what could have been better is if they made the poster using the cardboard box for durability. She loves building with the blocks and saying the letters/counting how many she used. What would make this product even better would be to provide both upper case and lower case letters on the blocks so children can extend their understanding of letters while playing. Another option would be to provide an extension pack of lower case blocks (same colour as upper case) again for children to be able to match letters, extend their play etc..."