"if you purchase a gallon of milk and you drink all of it, what do you do? Most people, including myself toss/recycle the container and then grab another gallon the next time they are at the store. Consider this keychain to be that gallon of milk, but instead of consuming the product you attach your keys to it. If the paint rubs off or Chewy starts to look like a chocolate easter bunny - toss him out and get yourself a new Chewy. Seriously people, its a $5 keychain."